Your website has many aims which can help your real estate company, and one aim which may not be apparent to many business owners is to retain visitors for as long as possible. As the experienced web design experts advise their clients, the longer a person spends on a website, the better it is for conversions, and for SEO.
Now, it should be pointed out that when we say retain people on a website, we are not looking to force anyone to stay there any longer than they wish, so we are not going to be suggesting some dodgy hack that stops them from clicking away. Instead, we want to do this positively, so that rather than visitors being forced to remain on your website, they are actually perfectly happy to remain there for a considerable time.
The question which we must now answer is how do we achieve this highly desirable scenario, and the answer is, in several ways, which are all related to the design of your website. These can either be incorporated into any new website’s design or on existing websites, introduced by implementing changes to its design.
Fast Website Loading Speeds Mean They Will Not Immediately Click Away
We live in an impatient world, and that is especially the case online. This means if your website does not open within a second or two of someone clicking through, then they are out of there quicker than you can say, “Come Back!”. The problem is, they will not come back, ever, and so everything must be done within your website’s design to ensure it loads in all browsers quickly.